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01

INTEL RETAIL EDGE PROGRAM

Status Level

We redesigned the badges earned by Retail Sales Representatives (RSPs). The top earners were eligible for additional rewards, including pins and pint glass sets as a thank you for their participation.

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INTEL-PINS-STATUS_v1_LEGEND-DRAGON-IREP-800p.png

3D Sculpted Cloisonné Pins

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INTEL-PINT GLASS-BNNR_BG_MASTERS_1.jpg
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INTEL-STATUS LEVEL BEER GLASS-MOCKUPS-22_0404-LEGEND.png

Masters & Legends Pint Glass

Masters & Legends Limited Edition Key Caps – Currently in Development

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Silver Legends Dragon Ring –
Limited Edition
Currently in Development

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02

INTEL RETAIL EDGE PROGRAM (IREP) 

Expert Training Initiative

In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.

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Online Tracking & Promo Banners for Desktop & Mobile

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Cloisonné Pins as rewards for training program completion

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INTEL-EXPERT 2021-THUNDERBOLT-PIN RENDER
INTEL-EXPERT 2021-GAMING-PIN RENDERING-v
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INTEL-EXPERT 2021-DIY-PIN RENDERING-v1-0
INTEL-EXPERT 2021-OEM-MICROSOFT PIN REND
INTEL-EXPERT 2021-LAPTOP-PIN RENDERING-v
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03

INTEL RETAIL EDGE PROGRAM (IREP) 

Expert Training 2.0 

A year after the visual update was completed, IREP released a brand new set of trainings that featured their latest technologies and products which had a brand new look for the pins and digital badges.

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INTEL-EXPERT 2.0 PIN-11TH GEN-INTEL-CORE-RENDER.jpg
INTEL-EXPERT 2.0 PIN-PROCESSOR RELEVANCE PIN-RENDER.jpg
INTEL-EXPERT 2.0 PIN-INTEL EVO PIN-RENDER.jpg
INTEL-EXPERT 2.0 PIN-SELLING-INTEL-PCS-RENDER.jpg
INTEL-EXPERT 2.0 PIN-ULTIMATE INTEL GAMING PIN-RENDER.jpg
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INTEL RETAIL EDGE PROGRAM

PC CHAMPION GIFT BOX

The gift box, T-shirt and medal were created as part of the Expert 2.0 initiative for completing 3 of the core trainings.

04
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05

INTEL RETAIL EDGE PROGRAM

SUMMER OF PC CHAMPIONS PROMOTIONS

This program over the summer to engage RSPs in training and reward them for their dedication and commitment to learning. It also promoted several of the larger Intel awareness campaigns that had been released.

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INTEL_PC-Champions_2021_#ImWithJustin-SM.png
INTEL_PC-Champions_2021_Gamer-Days-SM.png
INTEL_PC-Champions_2021_Demo-Days-SM.png
INTEL-PC-Champion-2021-Medal-RENDERING-v2-042721.jpg
INTEL-PC-Champion-2021-Medal-Lanyard-RENDERING-v2-042821.jpg

Incentive Postcard Mailer

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Summer Program Award

05

INTEL RETAIL EDGE PROGRAM

LOYALTY PROGRAM PINS & GIFT BOX

These anniversary pins, digital badges and gift box were created to celebrate RSPs that reached milestone years with the IREP Training program as active participants.

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INTEL-LOYALTY 1YR EBLAST-v1-21_0929_OPT 4.jpg

1-Year Anniversary Eblasts

2 & 5-Year Anniversary Pins

INTEL-LOYALTY PKG-ANNIV PIN-RENDERED-2YR-FIN-21_1001.jpg
INTEL-LOYALTY PKG-ANNIV PIN-RENDERED-5YR-FIN-21_1001.jpg
INTEL-ANNIVERSARY PIN CARD BK-SCRN.JPG
INTEL-ANNIV BADGE-5YR-FIN-21_1001-TRANS-SHADOW.png
INTEL-GIFT BOX-5x5-v2-OPT3-21_1011-INSIDE MOCKUP.jpg

10 & 15-Year Anniversary Gift Box & Deluxe Pin

INTEL-LOYALTY PKG-ANNIV PIN-RENDERED-10YR-FIN-21_1001.jpg
INTEL-LOYALTY PKG-ANNIV PIN-RENDERED-15YR-FIN-21_1001.jpg
06

INTEL GLOBAL 

Expert Training 2022

In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.

Pins and Pin card for completing Training Set 1

Card Front

INTEL EXPERT PIN CARDS-7.5inWx5inH-.125inBLEED-v5-FRONT_1.jpg

Card  Back

INTEL EXPERT PIN CARDS-7.5inWx5inH-.125inBLEED-v5-BACK_1.jpg
INTEL 2022-EXPERT PIN-PC SALES-RENDER-TRANS-SHADOW.png
INTEL 2022-EXPERT PIN-BENCHMARKING-PIN RENDER-TRANS-SHADOW.png
INTEL 2022-EXPERT PIN-PC 101-RENDER-TRANS-SHADOW.png

Pins and Pin Card for completing Training Set 2

Card Front

INTEL 2022-EXPERT PIN-12th GEN-PIN RENDER-TRANS-SHADOW.png
INTEL 2022-EXPERT PIN-GAMING-RENDER-TRANS-SHADOW.png
INTEL 2022-EXPERT PIN-EVO-PIN RENDER-TRANS-SHADOW.png
INTEL EXPERT PIN CARDS-7.5inWx5inH-.125inBLEED-v5-FRONT_2.jpg

Card  Back

INTEL EXPERT PIN CARDS-7.5inWx5inH-.125inBLEED-v5-BACK_2.jpg
07

INTEL RETAIL EDGE PROGRAM

Intel Loves Gamers T-Shirt

We designed this T-shirt as a gift to the RSPs for their participation in the training program and as a teaser for the spring training promotion.

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INTEL-GAMING T-Shirt Mockup-FIN-22_0120.jpg
ADDITIONAL WORK

Branding       Animation       Concept Art       Project Management       UX | UI Design  

3D Modeling       Videography       Event Production