01
INTEL RETAIL EDGE PROGRAM (IREP)
Status Level Program Redesign
As part of the Intel Retail Edge Program, status means everything. It shows a commitment to learning and success in completing trainings in the program. Intel asked us to
reimagine the look of these status levels to be more appealing to their target demographic and relaunch a full design kit showcasing the new brand look.
02
INTEL RETAIL EDGE PROGRAM (IREP)
Chips & Tips
Chips & Tips are online and live training events hosted by Intel to educate sales associates on the latest Intel® Technology, retail sales tools, and promotions. The logo needed a refresh and that's where we came in.
03
INTEL RETAIL EDGE PROGRAM (IREP)
Food For Thought: Feast of Fury
Intel partnered with GrubHub to run in-store promotions offering retail sales professionals gift cards for excellence in their Food for Thought campaign. We created a fun theme and used our iconic characters Hack & Slash to create an engaging branding package.
04
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training Initiative
In partnership with Intel, we rolled out the Intel Expert Initiative to help train retail sales professionals on specific Intel technology through unique and highly specialized learning modules.
05
INTEL RETAIL EDGE PROGRAM (IREP)
Expert Training 2.0
A year after the visual update was completed, IREP released a brand new set of trainings that featured their latest technologies and products which had a brand new look for the pins and digital badges.
06
INTEL RETAIL EDGE PROGRAM (IREP)
Build Your Alliance
Intel wanted to execute a yearlong effort that helped recruit more retail sales professionals to the Intel Retail Edge Program, so we conceptualized the Build Your Alliance campaign. Retail sales associates were rewarded for helping bring their coworkers into the training program.
07
INTEL RETAIL EDGE PROGRAM (IREP)
21 Days of Holiday Lore
We created an exciting, themed logo for Intel’s 2020 Holiday Campaign to promote trainings to support retail sales professionals during their busiest time of year.
