01
INTEL RETAIL EDGE PROGRAM (IREP)
Hack & Slash Fall Series
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Intel wanted to bring life to their trainings, and so Hack & Slash were born. They have been the hosts of many training videos over the years, helping us increase engagement in the program through 'Edutainment'. Through custom storytelling and animation, we've created a lively and edgy voice to make Intel training episodes more captivating while appealing to our core demographic.
Hack & Slash Fall Series
Hack & Slash Fall Series
Fall Teaser - Doom Meetings
Episode 1 - The Masked Fiend
Episode 2 - Simutilation
02
INTEL RETAIL EDGE PROGRAM (IREP)
Hack & Slash Holiday Series
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Fall was such a success, why not continue the fun during the Holidays! It's an incredibly busy time for retail sales associates during the holidays, and it typically results in lower program engagement during this time, but not to worry Hack & Slash brought the holiday spirit and were able to keep our training completions up at a critical time in the sales world.
Hack & Slash Holiday Series
Hack & Slash Holiday Series
03
INTEL RETAIL EDGE PROGRAM (IREP)
Score with Intel Core - Your Quest Awaits Campaign
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We had a blast creating 7 worlds that our trainees could visit. Throughout the campaign they traversed diverse locations on their quest, each correlating to a week of the training program.
Your Quest Awaits Training Program
Your Quest Awaits Training Program
The Adventurer's Desk
The Adventurer's Book Opens
The Crystal Caverns
04
INTEL RETAIL EDGE PROGRAM (IREP)
Score with Intel Core - The Academy Campaign
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Intel's summer training campaign is geared at getting retail sales associates heavily integrated into the program with a Top Prize of a trip to Walt Disney World for the best performers. This campaign was focused on 'The Core of all Worlds', a futuristic yet ancient city sprawl. The creative for this campaign really lent itself to some fun artistic animations that we launched weekly to keep participants engaged and bring them into the world that we had created.
Score with Intel Core - The Academy
Score with Intel Core - The Academy
SWIC - Clip 1
SWIC - Clip 2
SWIC - Clip 3
05
INTEL RETAIL EDGE PROGRAM (IREP)
Score with Intel Core - Elevate to Great Campaign
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When Intel decided to bring storytelling to their training program, we developed a multi-year story arc referred to as the 'Inter-dimensional Research and Enlightenment Program' as a play on IREP. This allowed us to create a story and characters that lived on for many years, increasing loyalty in the program as years progressed and allowing us to take participants to a multitude of worlds with us.