INTEL RETAIL EDGE PROGRAM (IREP)

HACK & SLASH 2.0 — 3D Model Redesign

When we started working on a Holiday program with IREP, we decided to not only resurrect two beloved characters, but to also give them a makeover that could be used for future promotions.

Original Hack & Slash Rendering

Hack & Slash 2.0
New 3D Model Rendering

H&S_3D_H&S-Hack_Arms Folded_01_TRANS.jpg

Original Hack

Hack 2.0

Original Slash

Slash 2.0

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INTEL RETAIL EDGE PROGRAM (IREP)

HACK & SLASH LAIR 2.0 — 3D Model Redesign

We couldn't just recreate Hack and Slash. we had to give them a brand new home. We replaced the original dungeon lair with a brand new castle, in a manner of speaking.

Hack & Slash Dungeon Lair — Original 3D Environment

HackAndSlash-OLD LAIR_EP01_env_WIDE_001.

Hack & Slash Castle Ruins — Redesigned 3D Environment

THE PROCESS OF CREATING 3D ENVIRONMENTS
Concept Development

We started with a few photos and some sketches as inspiration to determine the look and feel we were trying to achieve. We also wanted to make sure we had an environment that allowed different angles for future use.

1-dunluce-castle-ruins-northern-ireland-

3D Modeling

Once the sketches and photo reference had been approved, the 3D model was constructed and rendered from different angles. The samples below were created to plan out the entire area that could be used.

3D Rendering

Once the model is approved, we look for the best locations in our virtual set to establish camera angles that give us interesting backgrounds.

3D Renderings For Promotions

For each of the promotions we've worked on, we've tried to change up the angles and the setting to help add humor and interest to the theme. In the photos below, we've included renderings dressed for summer, fall, winter and a few different angles of the courtyard using different lighting.

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INTEL RETAIL EDGE PROGRAM (IREP)

3D Rendered Hero Images

Here are some of the 3D composites we've created for different promotions. Each of them feature our newly designed Hack and Slash characters and versions of their castle ruins.